You should be very suspicious when a business uses the expression ‘in order to serve you better’ or ‘in order to improve our service’. What follows is always the opposite. On a number of occasions, I have called a business on the phone and heard a recorded message that said: “In order to serve you better, we are now closed. Please call back when we are open.” Right now, on the BART web site, it says that in order ‘to improve service’, trains on Sunday will be 24 minutes apart. Up until now, trains were never more than 20 minutes apart. Is this really an improvement of their service? BART says that the reason they are doing this is “provide greater predictability.” Well, here is what actually predictable – as the amount of time between trains increases, the number of people using the trains will decrease. BART web site.